THE COLORIST is the first large-scale makeup collection brand in China, and also one of the domestic most popular makeup collection brands. After about two years of preparation, it established the first stores in Guangzhou and Shenzhen respectively in 2019, hitting the market.

Relying on the keen insight into the international cosmetics trend, [THE COLORIST] connects the global high-quality makeup brands (foreign brands + domestic popular brands) and consumption to provide "high-quality, personalized and well-designed" products and aesthetic experience for Generation Z aged 14-35 under the iterative model of "large collection + fast fashion speed".

With the especial color-oriented visual display and great collection size, [THE COLORIST] rapidly sweeps across the Chinese beauty makeup market as the biggest dark horse in the makeup market, winning several major awards in commercial real estate and new retail industries.