THE COLORIST is the first large-scale makeup collection brand in China, and also one of the domestic most trendy makeup collection brands. After about two years of preparation, the first stores are established in Guangzhou and Shenzhen respectively in 2019, Which made a great influence for the market.

Relying on the keen insight into the international cosmetics trend, THE COLORIST connects the global high-quality makeup brands (foreign brands + domestic trendy brands) and consumption to provide "high-quality, Individual and well-designed" products and aesthetic experience for Generation Z aged 14-35 (90%) under the iterative model of "large collection + fast fashion speed".

THE COLORIST shops range in size from 100 to 400 sq. ft, with the special color-oriented visual display and great collection size, THE COLORIST rapidly sweeps across the Chinese beauty makeup market as the biggest dark horse in the makeup market, winning several major awards in commercial real estate and new retail industries.