As one of the most popular anchor stores in the shopping centers, KKV, the first flagship brand of KK GROUP, is committed to providing products for various exquisite lifestyles.

The first store was opened on May 1, 2019. The comprehensive lifestyle collection store KKV integrates more than 10 sections of exquisite lifestyle, including the trendy makeups, comprehensive skin care, makeup tools, high-quality daily necessities, foods, import wine, skin care masks, special ingredients, stationery, household supplies, toys, 3C home appliances, trendy products, baby and maternal products, health care products, clothing and accessories, green plants and pet supplies in the 300-3500㎡ extra-large space, all of which come from popular import brands and domestic brands, aiming to providing more exquisite lifestyle for Generation Z. With high aesthetics, popularity and sales revenue, KKV has become an emerging phenomenal popular anchor store brand.

With its high value, popularity and sales, KKV has become an emerging phenomenon and a popular anchor shop brand. At present, there are nearly 360 KKV shops, mainly located in Class A shopping centers in major cities across China. In July 2021, KKV launched the first shop of its second generation in South China, with over 2,000 square meters, creating an immersive shopping experience with the theme of "one step, one scene". The first KKV store in Central China was opened in Changsha in September, and more KKV second-generation shops will be located in more major cities across the country in the future.