KK GROUP established in 2015, is a leading trendy retail enterprise in China. Relying on its multi-brand strategy, the Group has Integrated lifestyle specialty retail brand 「KKV」, beauty specialty retail stores 「THE COLORIST」, global pop culture specialty retail stores 「X11」, lifestyle mini marts 「KK guan」and other high-quality brands.

As a representative company and practitioner of the trendy retail model, brands under the Group are continuously expanding their market share and have developed 707 offline stores in over 190 main cities across China, It has 707 stores ,which are located in the top shopping districts and shopping malls we continue to expand to provide a leisure shopping experience for the new generation of consumers, mainly Generation Z, to meet a good lifestyle.

KK GROUP aims to achieve the enterprise mission of live great life without boundaries, and is committed to the innovative development to further become a world-class trendy retail enterprise by providing a continuous sense of belonging and achievement for its employees.