Guangdong KK E-commerce Co., Ltd. (hereinafter referred to as KK Group), established in 2015, is a leading pop product retail enterprise in China. Relying on its multi-brand strategy, the Group has created the [KK Guan], the domestic largest import chain collection brand, [KKV], the new generation anchor chain store brand for exquisite life, [THE COLORIST], the first large makeup collection chain brand in China, [X11], the domestic first global pop product collection brand and other premium brands.

As a representative enterprise and practitioner of the fashion retail mode, To date, brands under the Group are continuously expanding their market share and have developed hundreds of offline stores in top business districts and shopping centers in over 100 key cities across China, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Suzhou, Tianjin, Wuhan and Chongqing to meet the needs of a new generation of consumers for better lifestyle.

KK Group is devoted to achieving the enterprise mission of "making a better life with no-boundary" and continuously innovating and developing to become a world-class retail enterprise.